The term Yuppie was used in the 1980's to describe young, ambitious and well educated people, who were aspiring to be in a high paying job. Yuppie can also be used now to describe a rich person who is not modest about their financial status. Yuppies were most likely to be middle or upper class, they would enjoy spending money on expensive possessions and doing fashionable things.
The picture shown above was from Kays Catalogue, which was founded in 1890. The website link below is where I found the photo, it explains how in the 'yuppie' culture in the 1980's period involved wealthy young urban professional people. This had a huge effect on fashion during this era, it introduced a masculine styled attire; including suits, which were introduced by Armani's designs, loosing there tailored shape and accompanied by casual loafers and t-shirts. This was very different to previous decades. Furthermore, for women, the yuppie era was all about 'power dressing'. As shown in the photo above we see a catalogue full of the yuppie style making it seem as a fashion statement, something more than just a business and wealth. This photo presents the 1980's yuppie as a power statement, making it seem all about looks rather than its real meaning. Fashion in the 80's is always going to be iconic and easily recognisable as full of colour, shoulder pads and big jackets, however the photo is evidence of a different type of fashion. This work wear trend seemed to be catching on and maybe people wanted to be seen as yuppies by what they wore rather than because of their financial or job status. This photo portrays the yuppie culture as a trend for that time.
http://www.worldofkays.org/website/body-image/1980-2
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